Aurore Overnight
Performance, Fondation Cartier pour l’Art Contemporain, Paris, 2002 Choreography, casting, set and light design A performance/fashion show as a Blade Runner’s «Replicant» cabaret. Four professional...
View ArticleGaspard Yurkievich
Fashion shows, 2002 – 2005 Art direction, set & light design, sound design, model coaching, choreography, casting. For 4 years, I COULD NEVER BE A DANCER did the art direction of women’s and...
View ArticleLacoste
Show, Paris, 2008 Choreography, casting, sound design, style The famous brand celebrated its 75th anniversary at the Rolland Garros central tennis court, with a spectacular show. Dancers and models...
View ArticleELITE
Fashion shows, Paris, 2010 & 2009 Art direction, set & light design, sound design, model coaching
View ArticleGaleries Lafayette
Fashion windows, Paris, 2008 Art direction, set & light design, sound design (with Hypo), choreography, casting For the “Danse avec la mode” event, the 15 windows of the famous Paris department...
View ArticleLacoste L.12.12
Digital films for interactive use, 2010 Model coaching & staging Directed by Benjamin Seroussi Produced by Elsa Rakotoson / Frenzy, Paris Agency: BETC 4D
View ArticleUNIQLO
Show, Paris, 2010 Art direction, set design, sound design (with Hypo), choreography, casting Fashion performance for the one year anniversary of Uniqlo in Paris, during the « Happy Birthdays »...
View ArticleHermès
Event & digital film, 2012 Hermès Swinging Silk party coming soon to a ballroom near you ! Directed by Rosario Romagnosi Choreography & casting: I COULD NEVER BE A DANCER Art direction:...
View ArticleOlympia Le-Tan
Fashion show, Paris, 2012 Mise en scene, choreography, light design: I COULD NEVER BE A DANCER Casting: Pauline Jacquard & I COULD NEVER BE A DANCER Special performance by Ronnie Spector (The...
View ArticleAnna Rivka
Digital film, 2012 Directed by Benjamin Seroussi DOP: Martin de Chabaneix Choreography & casting: I COULD NEVER BE A DANCER Dancer: Leo Zurfluh Style: Anna Rivka
View ArticlePièce d’anarchive
Digital film, 2013 Directed by Milk and Cookies / Kurt Stallaert Choreography & casting: I COULD NEVER BE A DANCER Dancer: Leo Zurfluh Sound designer: Wladimir Schall
View ArticleLouis Vuitton
Digital film, 2013 Directed by Lisa Paclet Choreography & casting: I COULD NEVER BE A DANCER Dancers: Suzanne Meyer, Cédric Lequileuc, Aude Auffret, Mélina Tranchand Produced by Tender Night
View ArticleNina Ricci
Digital film, 2013 Directed by I COULD NEVER BE A DANCER Director of photography: Martin de Chabaneix Concept & art direction: I COULD NEVER BE A DANCER Choreography & casting: I COULD...
View ArticleKenzo
Digital film, 2013 Directed by Partel Oliva Director of photography: Nicolas Loir Choreography & casting: I COULD NEVER BE A DANCER Dancers: Aliashka Hilsum, Ana Pi, Claire Tran Style: Anabelle...
View ArticleCartier
Live performance, Tokyo, July 2014 15 minute live performance in 5 acts, for the launch of the new Cartier panther collection in Japan. Agency: K2 Asia Project director: Seon Young Lim Art...
View ArticleH&M
TV commercial, 2014 Directed by Alex Courtès Talent: Amanda Murphy Choreography & dancers casting: I COULD NEVER BE A DANCER Music: Seal « Killer » remixed by Le Youth Production: Strange Cargo...
View ArticleJalouse x Dior
Fashion film for Jalouse magazine, 2014 Directed and choreographed by I COULD NEVER BE A DANCER Talent: Laura Love Style: Dior Photography: Kaname Onoyama 1st assistant: Marie Le Grevellec Editing:...
View ArticleHermès
Performances for the Hermès « Silk Ball » party in Hawaii, Seoul, London, Istanbul, Amsterdam, Rome, Moscow, New Delhi Jakarta and Paris, 2014. Creative director: Nadège Winter Choreography &...
View ArticleCarven
Fashion show, Paris, 2016 Concept, set design and choreography: I COULD NEVER BE A DANCER Music: Yuksek Casting & production: Bruno Péré / Wedance, Paris Set building: Jean-Philippe Lhonneur...
View ArticleKenzo
Photography & film: 5fruits Casting & choreography: I COULD NEVER BE A DANCER Talents: Hajiba Fahmy, XiaoYi Liu, Gala Moody, Sophie Appolonia, Eva Ndiaye, Patric Kuo, Feroz Sahoulamide,...
View Article